The name may not instantly ring a bell, but you'll find Paul Gurvitz just about everywhere in the course of rock'n'roll music history. He first found success in the British outfit the Londoners, backing band for rock'n'roller Gene Vincent. He rose through the ranks playing in the Knack, and then Gun in 1967. Gun had a massive hit song 'Race With The Devil' and two cult albums. Paul then formed a hard rocking super-group called Three Man Army and released a string of influential albums. From there he found international success when he joined forces with former Cream and Blind Faith drummer Ginger Baker in the Baker Gurvitz Army, one of the biggest rock super-groups of the '70s. Now he's back again and fully re-loaded with his album 'Sweetheart Land' which was a long time in the making. Gurvitz spent most of the 1980s and '90s writing and producing hit songs for such artists as Jody Watley, Five Star, Staci Q, Kim Wilde, Melba Moore, Jermaine Jackson, The Fat Boys, JellyBean, and Stacy Lattisaw, among others. While many artists from Paul Gurvitz's generation tread the same ground, he has consistently kept things new. And in fact, this album will surprise many fans. Not as loud and overproduced as his work from the past, Gurvitz has found a place somewhere between Americana roots rock and driving power pop with a mellow flavor, perfectly tailored for his soulful vocals and guitar playing. Paul Gurvitz is a one man army, a one man band, playing almost all of the instruments on every track.