"Pop" is a tag that's been assigned to Minus The Bear throughout their career. It's been used to set a distinction between the unique brand of complex indie rock they introduced on their first EP and the more angular and aggravated sounds of their previous bands Botch, Kill Sadie and Sharks Keep Moving. It's also a tag that was thrown around frequently in the wake of their streamlined fourth album 'OMNI'. And it's a descriptor that immediately comes to mind within the first few seconds of their classic second formal EP 'They Make Beer Commercials Like This'. Now celebrating its 10-year anniversary and first time in print since 2011, this EP is the evolutionary step between Minus The Bear's first two landmark albums, 'Highly Refined Pirates' and 'Menos El Oso'.