The New Alchemy is all about Swedish artists Per Svensson and Ebbot Lundberg making dark, intricate, swirling rock psychedelia. Ebbot Lundberg and Per Svensson had started their careers as artists at the legendary Radium 226.05 in Gothenburg during the swinging 1980s. Per was releasing soundart and poetry and Ebbot being the lead singer of Union Carbide Productions at that time. During the following decades both guys have been developing their art; Per continuing on as a solo artist and Ebbot as the well known lead singer of TSOOL - The Soundtrack of Our Lives. Now the time has finally come for them to join forces in the New Alchemy. The band is made complete with an all-star cast of Mats Gustafsson (highly renowned musician with Sonic Youth and myriads of other bands), Patrik Caganis (Union Carbide Productions). The concept of the New Alchemy is to mix, and deliver new psychedelia. This will be done with the constellation of cunning artists/musicians followed by more psychedelic live alchemy, a world wide release and live shows.The new album is being released by Stefan Kerys wayward music company Subliminal Sounds, that has worked with making Swedish psychedelia a universal concern for the last decades.