Described by the artist as DGC pastiche pop, this 13-track record takes cues from the paradigms forged by Frank Zappa, Alice Cooper, Queen, Hole, Madonna, George Michael and Prince, and poses questions about the demise of the music industry, the transactional/sexual nature of pop, and irrelevance as an escape vehicle to salvation. 'O' features guets appearances from a.o. Roisin Murphy, Devendra Banhart and Ariel Pink.